Medici & Washington Green - Two Fine Art Brands, A Unique Vision

Medici on the eve of its centenary year continues its heritage, but expands its forward-looking leadership of the 21st Century fine art card market by a new partnership with Washington Green. We see this as a major opportunity for both Washington Green and Medici where our combined ranges complement each other and will enhance our product offering to all our customers.

The Washington Green card range consists of 700 images and we have taken the very best of those, spread across 15 different ranges. We are launching a new range of cards - The new 'Classic' features a number of Washington Green's most popular artists, including Mike Jackson, Barbara James and Steve Johnson. Since most Washington Green cards are sold by artist and, with our exclusive access to all the Washington Green artists and artworks, we will continue to produce cards as stunning as the original paintings and prints.

Washington Green cards are very complementary to our existing Medici collections. We are very well known for our fine art - predominantly traditional - whereas Washington Green product features, for the most part, highly contemporary artworks that push boundaries in some way. While Medici also has contemporary works and some of the Washington Green artists can be quite traditional, our overall range from this partnership will allow Medici to be more innovative and to push beyond our existing field.

The advantage to any existing Washington Green clients is that Medici has many resources at its disposal, including a design studio and full time sales force, so we can put more ranges together more quickly and get the cards out to customers straight away. We shall also continue to benefit from the experience and ongoing support of Washington Green's greeting card team, which will work with us to help with advice and provide continuity for Washington Green's customers.

Another huge benefit to the joining of forces between these two companies is the opening up of different distribution channels. Washington Green has over 30 of its own galleries, which have agreed to sell the new range and the company has a range of customers in the wider market of museums and art galleries generally, which we now have a way into if we are not there already. There is, of course, huge synergistic value for people selling these prints to show customers the cards, so everyone should benefit.

Our goal is to create awareness of the talents of our artists' original art and offer it to wider audience who may not otherwise view and enjoy our collection. Medici will continue to publish many of the images by Washington Green's highly successful artists in addition to having total access to images from the complete design catalogue. We trust that all our customers will see this partnership as a major opportunity for both Washington Green and Medici. Our combined ranges complement each other and enhance our product offering to all our Medici customers. The artists represented by the Medici & Washington Green partnership are diverse in subject matter but all share the unique position of being the finest in their field - the translation from original art to fine art cards is a unique collaboration between publisher and artist. The resulting cards are of the very finest quality and presentation.

Latest News

Medici Magic at Chelsea Flower Show

Positive response at Flower Show

Medici & Washington Green

Two Fine Art Brands, A unique vision

"The Henries" 2006 - Winner!

Medici National Geographic cards awards ceremony success